IKEA | 2010 Catelogue | Australia

Marketing agency Marketforce from Perth has created a series of ads telling what could go wrong if household goods become too old. The short and humorous clips present little scenarios that people have always taken for granted. The new ads are not aimed at the regular target audience of newly-weds that need a new home, or a family with children who devastate the furniture. Who would have thought a ripped ice-cube tray can cause so much trouble.

"The launch of IKEA's catalogue is a critical event in their marketing calendar and much anticipated by consumers," said Marketforce general manager, Carrick Robinson.









Credits:
Project IKEA Catalogue 2010
Client IKEA
Creative agency Marketforce, Perth
Creative director Andrew Tinning
Copywriters Andrew Tinning, Murray Laird
Agency producer Nicole Beer 
Production company Shelley Guy Productions
Director Damien Kelly
Producer Shelley Guy
Exposure Television, print, radio, outdoor