Rick Boost
Oct 9, 2018

How #NoConditionsApply proved authenticity works

FCB India's group chairman believes bravery is key.

FCB India's group chairman believes bravery is key.

Winning several awards, including most recently being presented with Glass The Award for Change at Spikes Asia 2018, NoConditionsApply has been praised for its bravery. In this video Rohit Ohri, Group Chairman and CEO at FCB India explains how the campaign worked by connecting with an audience authentically.

Produced by FCB Ulka for the Times of India, and focused on promoting tolerance in a culture still riven by longstanding social divisions...

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