Olivia Parker
Mar 16, 2017

Giant popcorn mascot v. Power Rangers AR experience: who wins?

Isobar's creative director (and massive Power Ranger fan) spills the beans on what could be the future of cinema immersion.

Isobar's creative director (and massive Power Ranger fan) spills the beans on what could be the future of cinema immersion.

When you plant a portable movie studio offering a 3D Power Rangers training simulation game in the middle of a shopping centre, you have to be prepared for the unpredictable.

We always wanted it to be a multi-player experience because it’s so much more fun,” says Dave Budge, executive creative director at Isobar Australia. His team linked up with distribution company Roadshow Films, with the help of production company AIRBAG, to create the game,...

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