Ad Nut
Jun 19, 2017

Furry fruits make stiff people break out and 'Feel alive'

Zespri, marketer of both yellow and green kiwifruits, is launching a new APAC campaign.

Loud Sydney won the Zespri account following a seven-agency pitch in December, and this campaign destined for several APAC markets is its first work. The campaign includes television, digital, social, OOH and POS.

Ad Nut doesn't particularly care for a brand positing that life is boring without its product to liven things up, but admits the TVC is eye-catching.

The brand's previous campaign, through The Secret Little Agency Singpore, featured tattooed gentlemen extolling the virtues of the fruit through song: see Kiwis are 'Sweeter than you think', sings Zespri.

CREDITS

Head of Planning and Innovation: Gerry Cyron
Creative Director: Wellison D’Assuncao
Senior Copywriter: Carolyn Diamond
Senior Art Director: Paul Bennell
Art Director: Kiah Barker
Senior Account Manager: Laura Tenison
Account Manager: Maria Squella
Head of Production and Studio: Steve Dube
TV Producer: Siobhan Crowley

Production Companies:

Direction and Post-Production: Aparato
Production Company: Lava
Music: Uncanny Valley
Sound Production: We Love Jam
Print Illustrator: Lucas Somariva

Client Team:

Regional Marketing Manager – Southeast Asia and Australia: Judy Lee
Marketing Managers: Tracy Ho, Janice Byrnes, Anastasia Damayanti, Tze Li Mah

(This is Ad Nut's first post in a while. Apologies, but Ad Nut needed a little "vacation" after looking at all that award bait.) 

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

1 day ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

1 day ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

1 day ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

1 day ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.