Set in a middle-class community, the advertisement presents a typical neighbourhood story fraturing mischievous children and a grumpy old lady who everyone fears. However, lending a helping hand when needed is shown to bring out the good in everyone. The campaign’s slogan translates as ‘Now, where’s the darkness!’
Indian battery manufacturer Eveready acquired PowerCell in 2005. According to the agency, the creative challenge was to convey more than the fundamental functionality of the product.
Credits:
Project Powercell
Client Eveready Industries India
Creative agency Rediffusion DYR
Creative director Anandaroop Ghosh
Art director Sumanta Hutait
Copywriter Ananda Ray
Agency producer Films Team
Media agency TME
Production house Black Magic Motion Pictures
Exposure Television, print, below-the-line
Indian battery manufacturer Eveready acquired PowerCell in 2005. According to the agency, the creative challenge was to convey more than the fundamental functionality of the product.
Credits:
Project Powercell
Client Eveready Industries India
Creative agency Rediffusion DYR
Creative director Anandaroop Ghosh
Art director Sumanta Hutait
Copywriter Ananda Ray
Agency producer Films Team
Media agency TME
Production house Black Magic Motion Pictures
Exposure Television, print, below-the-line
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