Ad Nut
May 2, 2018

Even if Wall's could speak, it has no luck with a parakeet

DDB Singapore's new campaign for Wall's Feast in Indonesia and Wall's Top Ten in Thailand also involved Adam&eveDDB in London and Paris-based animation house Wizz.

Wall's talking ice cream is back, with its chirpy self trying to be friendly with a parakeet in a park. Unfortunately, the encounter takes a turn toward a different kind of park—the Jurassic kind. Ad Nut has always shuddered at such awkward friendship attempts, and can understand why humans prefer to text instead.

With the exception of the talkative congregation of inanimate food items in Sausage Party, Ad Nut feels that there are precious few speaking foods that manage to come alive on film. Many of them simply lack the facial organs needed to express themselves (unlike certain charismatic woodland creatures).

That said, a very short video length may help to sustain interest, and a mouth-watering slow-mo shot of the ice-cream treat's nutty coating saves this particular clip.

Ad Nut wishes the talking ice cream better luck next time.


Client: Unilever
Brand: Wall’s
Project name: Jurassic Parakeet
Client: Silvia Grattieri, Brand Manager Wall’s Masterbrand
Andrie Kurniarahman,  Senior Brand Manager Wall’s Heartbrand/In-Home Unilever Indonesia
Pailin Watanaplin, Brand Manager Wall’s Impulse Unilever Thailand
Creative Directors: Simon Lloyd  (adam&eveDDB), Rodrigo Zannin (DDB Singapore)
Creative Team: Josh Armstrong, Khoonkiat Liong, Felicia Roque, Megha Ramesh (DDB Singapore)
Agency Producer: Stephen Mead (adam&eveDDB)
Planners: Sarah Carter, Charlotte Wood (adam&eveDDB), YuTing Yeo (DDB Singapore)
Business Directors: Chris Jackson (adam&eveDDB), NaiYen Wang (DDB Singapore)
Account Directors: Oliver Jones (adam&eveDDB), Jo Angeles (DDB Singapore)
Account Managers: Klara Pierre (adam&eveDDB), Nadiah Mohd (DDB Singapore)
Production company: Friend / Wizz
Executive Producer (Friend): Guy Rolfe
Executive Producer (Wizz): Matthieu Poirier
Producer: Rupert Greaves
Director: Illogic
D.O.P: Pete Smith
Editing Company: Wizz
Editor: Max Didelot
Post Production: Wizz
Post Producer: Wizz
VFX Supervisor: Pierre Pilard
2D Artist: Wizz
3D Artist: Wizz
Colourist: Wizz
Music Supervisor: Big Sync
Audio Post Production: Neon Sound Singapore
Soundtrack name and composer: Stealth Attack (Margeirsson/Cacace) & Saving The World (Jacques)

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.



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