Ad Nut
Jan 15, 2020

Does the DBS Paylah app make it too easy to give CNY red packets?

The 'Huat Ah' guy returns, in a new CNY ad for DBS by The Secret Little Agency and Sweetshop director Simon Cracknell.

A character DBS introduced last year (see "DBS to Singapore: 'Huat ahhhhhhhhhhhhhhhhhh'") returns in this ad, and perhaps gets a bit carried away with the power to easily bestow ang bao.

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.


Client: DBS
Agency: The Secret Little Agency
Production company: Sweetshop
Director: Simon Cracknell
Managing Director: Laura Geagea
Executive Producer: Penny Woo
DOP: Ricky Lim Art Director: Anthony Chan
Offline Editor: Pattara Tatilipikara
Colourist: Mohd Zairi
Online Post Production: Bigfoot
Audio Post Production: Canang Studio
Sound Engineer: Lim Xin Rou

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

5 hours ago

Stella Artois bares all in Unfiltered campaign

The 30-second TV spot is certainly cheeky, in more ways than one.

5 hours ago

OMG promotes Chloe Neo to Singapore CEO

Neo has been with the group for 14 years, most recently as Singapore COO.

5 hours ago

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to ...

The platform connects emerging musical talent including British singer-songwriter Griff.

5 hours ago

Next15 swoops in to agree surprise $387m takeover ...

Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT.