A character DBS introduced last year (see "DBS to Singapore: 'Huat ahhhhhhhhhhhhhhhhhh'") returns in this ad, and perhaps gets a bit carried away with the power to easily bestow ang bao.
This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.
Agency: The Secret Little Agency
Production company: Sweetshop
Director: Simon Cracknell
Managing Director: Laura Geagea
Executive Producer: Penny Woo
DOP: Ricky Lim Art Director: Anthony Chan
Offline Editor: Pattara Tatilipikara
Colourist: Mohd Zairi
Online Post Production: Bigfoot
Audio Post Production: Canang Studio
Sound Engineer: Lim Xin Rou
|Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.|