Ad Nut
Jan 15, 2020

Does the DBS Paylah app make it too easy to give CNY red packets?

The 'Huat Ah' guy returns, in a new CNY ad for DBS by The Secret Little Agency and Sweetshop director Simon Cracknell.

A character DBS introduced last year (see "DBS to Singapore: 'Huat ahhhhhhhhhhhhhhhhhh'") returns in this ad, and perhaps gets a bit carried away with the power to easily bestow ang bao.

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.

CREDITS

Client: DBS
Agency: The Secret Little Agency
Production company: Sweetshop
Director: Simon Cracknell
Managing Director: Laura Geagea
Executive Producer: Penny Woo
DOP: Ricky Lim Art Director: Anthony Chan
Offline Editor: Pattara Tatilipikara
Colourist: Mohd Zairi
Online Post Production: Bigfoot
Audio Post Production: Canang Studio
Sound Engineer: Lim Xin Rou

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