This is part of the Digital Downloaded video series where Campaign discusses the importance usability will play in the future of digital, performance metrics and and what digital choices to make with Asia-Pacific's digital heads.
Digital Thinkers: Neil Hudspeth, regional digital director, Leo Burnett Asia Pacific
Neil Hudspeth, as regional digital director, Leo Burnett Asia Pacific, feels agencies and clients shouldn't get distracted by technology from the importance of understanding the audience.
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