This is part of the Digital Downloaded video series where Campaign discusses the importance usability will play in the future of digital, performance metrics and and what digital choices to make with Asia-Pacific's digital heads.
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Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor.
The holding company is doubling down on global growth under CEO Mark Penn.
The holding company recorded organic growth of 5.7% for Q1 across Asia, and China returned to growth at 3.0%.