Staff Reporters
Dec 7, 2011

Digital Thinkers: Paul Soon, regional director, XM Asia-Pacific

Paul Soon, regional director, XM Asia-Pacific and director, digital, JWT Asia Pacific / XM Asia Pacific, believes usability and meaningful use of technology will be key factors in 2012's digital marketing campaigns.

wide player in 16:9 format. Used on article page for Campaign.

This is part of the Digital Downloaded video series where Campaign discusses the importance usability will play in the future of digital, performance metrics and and what digital choices to make with Asia-Pacific's digital heads.

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