GLOBAL - Neil Hudspeth, currently chief digital officer for Asia-Pacific, will succeed Mark Blears as APMEA (Asia-Pacific, Middle East and Africa) account director for McDonald’s as the latter moves into a global role in September.
Malindo Air's Twitter account has surged in popularity of late with posts drawing expressions of affection and delight from its followers. Only problem? The airline's account has been hacked and the poster isn't from the brand.
Campaign Asia-Pacific reporter Racheal Lee interviews Neil Hudspeth of Leo Burnett in the above video, while below, Hudspeth advises marketers to engender populism by encouraging people to participate in something fulfilling, fun, worthy or educational.
The industry is responding to audience fragmentation by devising digital strategies that engage audiences in brand experiences.
HO CHI MINH CITY - Leo Burnett Vietnam has formed a digital innovation team, led by business lead Kate Bayona-Garcia, to drive digital work for clients.
SINGAPORE - Leo Burnett Asia-Pacific has made three digital appointments across Bangkok, Melbourne and Kuala Lumpur, on the back of strong growth in its digital business.
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