Byravee Iyer
Aug 8, 2014

Leo Burnett names new regional account director for McDonald's

GLOBAL - Neil Hudspeth, currently chief digital officer for Asia-Pacific, will succeed Mark Blears as APMEA (Asia-Pacific, Middle East and Africa) account director for McDonald’s as the latter moves into a global role in September.

Neil Hudspeth
Neil Hudspeth

Blears, who has been with the agency for 25 years, will become worldwide account head for the fast-food giant. He previously led the business in the USA and Europe. Blears will report directly to Tom Bernardin, chairman and CEO of Leo Burnett Worldwide.

Hudspeth will continue his role as chief digital officer while taking up the account-leadership duties. Born in Malaysia, Hudspeth has founded and led digital, brand and creative agencies on four continents, according to the agency. He has worked with McDonald's, P&G, Coca Cola, and Samsung. Based in Singapore, he will continue to report to Jarek Ziebinski, president of Leo Burnett APAC. 

Hudspeth's background in digital, brand, integrated, plus his experience working on McDonald’s "set him up well as successor”, Ziebinski said.

Blears' Japan leadership responsibilities will fall to Greg Jones, who joins the agency from Suite Partners. Jones returns to Leo Burnett following a three-and-a-half year stint as managing director at Suite Partners, a social-media activation company. In his new role, effective this month, Jones will report to Nicolas Menat, president, representative director, Beacon/Leo Burnett Tokyo.

“The promotion of Mark to the global account leadership of the McDonald’s business is a wonderful recognition of his achievements and outstanding work,” said Ziebinski.

 

Related Articles

Just Published

3 hours ago

'Laundrette': BBH's CMO on the ad that built the agency

Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen, this week.

3 hours ago

Neil Christie to leave Wieden+Kennedy

Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019.

3 hours ago

Adidas and Nike sales plummet following boycotts

Both brands reported plummeting sales on China’s e-commerce channel, Tmall, in April.

3 hours ago

Software giant SAS launches biggest brand campaign ...

The analytics company is building awareness as competition heats up.