Adrian Peter Tse
Mar 16, 2016

Defend or attack? Responding to brand disruptors

MEDIA360 TALKS SERIES: In today's environment, disruption to industries and brands may be inevitable. The question for marketers is whether they should have a defense against disruption—or become the disruptors themselves.

The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February. 

In this video, senior leaders from Uber and Puma and the author of Mr. Goodvertising share what they see as strategies for defending against disruption from other market players:

1. First, you need a culture of disruption
0:24 Sam Gellman, head of operations, Uber, Asia-Pacific

2. Second, don't wait for others. Transform yourself first
1:27 Adrian Toy, regional marketing director, Puma, Asia-Pacific

3. Third, learn from the best disruptors 
2:12 Thomas Kolster, Mr. Goodvertising, author, critic


See all Media360Summit coverage


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