The interactive campaign also features a new 'under the cap' promotion for Tropicana drinkers. Customers are able to win prizes ranging from a free bottle of Tropicana to a diamond ring. The video ties in with this promotion, offering humorous examples of three different couples attempting to win a diamond ring.
DDB says the video received more than three million 'views' in less than a week after its mid-July launch. That figure has...
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