Zahra Kamaruddin
Aug 11, 2011

DDB Shanghai Group establishes a new campaign for Tropicana

Hong Kong - The DDB Shanghai Group latest video effort for soft drink brand Tropicana has the potential to go 'viral'. Launched on Youku this week, the video promotes Tropicana's new "Have one more bottle, Love once more" campaign.

The interactive campaign also features a new 'under the cap' promotion for Tropicana drinkers. Customers are able to win prizes ranging from a free bottle of Tropicana to a diamond ring. The video ties in with this promotion, offering humorous examples of three different couples attempting to win a diamond ring.

DDB says the video received more than three million 'views'  in less than a week after its mid-July launch. That figure has since blown out to seven million.

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