Ad Nut
Jan 9, 2017

Cock-a-doodle-hairdo? Tylenol's unique depiction of headache

Ad by creative agency Innored aims to break through reluctance to take medication.

This ad for Tylenol makes the point that if one lets a headache hatch, it's just likely to get worse as the day wears on.

The agency, Innored, reports that many Korean consumers go through the day with the proverbial* fowl on their head because they believe it's either unsafe or (in the case of dudes) unmanly to take medicine.

Innored claims the video scored 1 million views* across all channels in two days upon its release. Ad Nut expects the shoot was a headache-inducing experience for the actors and crew, because, according to the agency, the birds are real, not CGI.

* Ad Nut does not believe the ad is meant to refer to the upcoming Year of the Rooster, but wonders whether having a chicken on one's head is an idiomatic expression for headache in Korea, or simply a unique creative concept. Ad Nut has asked Innored to clarify this important point and will be sure to let you know. [Update: The agency reports that the idea was neither seasonal nor based on an idiom, but that the Year of the Rooster "has impacted consumers to react more positively towards the campaign".]

Here's another famous commercial featuring chickens, and here's some other chicken-related coverage Ad Nut has brought you:

* Correction, 12 January: Due to an error in the information initially provided by Innored, this article originally said the video had 10 million views.

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