The ‘Extremely Cool’ campaign aims to position 2X as the brand of choice for fashionable Korean drinkers. The club-themed soundtrack is downloadable online, and the brand’s website includes a video detailing the making of the music video along with mobile goodies.
Credits:
Project Extremely Cool
Client Oriental Brewery
Creative agency Cheil Worldwide
Creative director Hui Kang Yea
Art directors Eun Jang Lee, Yeong Kuk Kwon, Woo Hyun Son
Copywriters Kyoung Min Koong, Bora Park
Account executives Hyun Tak Ji, Yu Suk Jung, Joon Hwan Kim
Director Eun Taek Cha
Exposure Television, outdoor, cinema, online, event
