Matthew Miller
May 23, 2019

Case-study videos and the veneer of amazing achievement

DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?

DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to

This is going to be the fourth post we've published about award bait in the last couple weeks. You should feel grateful, because unlike in the past few years, we've directed our pal Ad Nut not to catalog every single example that comes our way. With this post, I decided I needed to step in, because while Ad Nut is great at being vaguely sarcastic, this case needed more investigation than we can reasonably expect...

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