Canva makes design child's play in W+K Tokyo's latest

A precocious young girl finds creative solutions to many of everyday challenges in the latest instalment of Canva's ongoing 'Make It Unbelievable' campaign. 

Created by Wieden+Kennedy Tokyo, the campaign consists of a series of films set on an island in Japan full of rustic charm and quirky characters. However, it is not all fun and games—each film doubles up as a demo on how Canva can be used to provide quick and easy creative solutions.

In 'Postman', protagonist Yuki creates a last-minute new year’s greeting card with a personal touch.

In Dream Boyfriend, Canva’s erase tools are effectively deployed to eliminate unnecessary characters from an otherwise perfect photograph.

A Fresh Start sees our tiny protagonist helping her salon-owner grandmother experiment with unconventional hairstyles and colours.

And in Island Romance, animating pictures helps Yuki rekindle a dormant romance.

Four more films are expected to be released through 2025, set on the same island, featuring additional characters alongside some more familiar faces.

Speaking about the campaign, Max Pilwat, creative director of W+K Tokyo, said, “We explored the power of Canva on a deeper level. Through this series, we brought the app to an unexpected setting—an island—demonstrating how it can allow real people to design and connect beyond their imaginations.”

The new campaign marks a detour from the earlier instalment of Make it Unbelievable created by UltraSuperNew, which featured a playful take on the tropes from Japan’s gangster and samurai films. 

Campaign’s Take: Canva and W+K Tokyo prove simple ideas can still shine. This campaign's secret is grace, charm, and a cast of characters you'll instantly connect with. Short, sweet, and utterly heartwarming, we're delighted and can't wait for the other films to drop. 

CREDITS

WIEDEN+KENNEDY TOKYO

Creative director: Max Pilwat
Copywriters: Yumiko Ota, Marina Danjo, Kiran Strickland
Art directors: Josh King, Kazuhi Yoshikawa
Designer: Akane Yasuda
Head of production: Michelle Brough
Agency producer: Siyun Kim
Brand management: Chelsea Hayashi, Ryu Kaida, Isao Okubo
Cultural adaptation: Mako Tomita, Takuro Kobayash
Head of brand management: Jordan Cappadocia
Head of new business: Anthony Matsuo
President: Yosuke Suzuki
Chief creative officers: Erwin Federizo, Vivian Yong