Staff Reporters
Jun 27, 2016

Cannes Lions should have its own ‘Razzies’: Video

Awards for the world's worst marketing and creative work would drive up standards, says Airbnb's marketing chief

Awards for the world's worst marketing and creative work would drive up standards, says Airbnb's marketing chief

CANNES Should next year’s Cannes Lions have its very own Razzies to showcase the worst of marketing ahead of the main event itself 

That suggestion for the Festival of Creatvitiy to follow a similar path to the Oscars, made by Airbnb CMO Jonathan Mildenhall, drew rapturous applause during a panel at Cannes moderated by Alexandra Suich, technology editor at The Economist.

The fourth panel session of the Wake Up with The...

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