Jun 30, 2016

Forget quotas, balanced slate needed for diversity: Economist at Cannes

Diversity, technology and sustainability dominated the discussion at the final Wake Up with The Economist panel session at Cannes.

Jun 27, 2016

Cannes Lions should have its own ‘Razzies’: Video

Awards for the world's worst marketing and creative work would drive up standards, says Airbnb's marketing chief

Jun 24, 2016

Non marketers think marketing is fluffy...and it's our fault: The Economist at Cannes

Marketers must do more to increase appreciation of the business value of their work.

Jun 23, 2016

Industry needs to 'cut the crap': The Economist at Cannes

Antiquated agency models take a beating from marketers on Economist-hosted panel.

Jun 22, 2016

CMOs are too lazy and comfortable: The Economist at Cannes

The first in a series of Economist-hosted panels at Cannes discussed risk-averse CMOs.

May 23, 2016

Top takeaways from The Economist's Marketing Unbound

HONG KONG - The Economist’s debut marketing event in Asia, Marketing Unbound, which took place Friday, set out to define whether marketing really has changed and evolved.