economist
Forget quotas, balanced slate needed for diversity: Economist at Cannes
Diversity, technology and sustainability dominated the discussion at the final Wake Up with The Economist panel session at Cannes.
Cannes Lions should have its own ‘Razzies’: Video
Awards for the world's worst marketing and creative work would drive up standards, says Airbnb's marketing chief
Non marketers think marketing is fluffy...and it's our fault: The Economist at Cannes
Marketers must do more to increase appreciation of the business value of their work.
Industry needs to 'cut the crap': The Economist at Cannes
Antiquated agency models take a beating from marketers on Economist-hosted panel.
CMOs are too lazy and comfortable: The Economist at Cannes
The first in a series of Economist-hosted panels at Cannes discussed risk-averse CMOs.
Top takeaways from The Economist's Marketing Unbound
HONG KONG - The Economist’s debut marketing event in Asia, Marketing Unbound, which took place Friday, set out to define whether marketing really has changed and evolved.
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