Marie Green
Oct 7, 2010

CampaignTV: St. Regis' general manager Amadeo Zarzosa on staying focused

In the final part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager at the St. Regis in Singapore Amadeo Zarzosa, discusses how the luxury brand weathered the global financial crises by staying focused.

In the final part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager at the St. Regis in Singapore Amadeo Zarzosa, discusses how the luxury brand weathered the global financial crises by staying focused.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

Lego builds full-scale Formula One grid in bricks, ...

As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.

1 hour ago

Google introduces AI Max to search campaigns

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

2 hours ago

History of GroupM 2003-2025: The world's largest ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

20 hours ago

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.