St. Regis set to open in Hong Kong

The new property has only 112 rooms and 17 suites, lower than the average of 300 rooms among its counterparts in other cities.

St. Regis set to open in Hong Kong

Hong Kong will welcome its first St. Regis in April. The hotel is located in Wan Chai and is within walking distance to the Hong Kong Convention and Exhibition Centre (HKCEC) and the Grand Hyatt. The new property has only 112 rooms and 17 suites, lower than the average of 300 rooms among its counterparts in other cities.

“We are in a very unique situation with 129 rooms, [that] means we are allowed to be a little picky, to choose who we allow to stay in our hotel,” Derek Flint, general manager, told CEI.

From a luxury standpoint, Flint emphasised that the relatively smaller number of rooms allows St. Regis to better personalise its services to guests. “We are in a great situation... we have 300 employees [service staff] for 129 guests, that’s more than two employees for every guest,” Flint said.

The brand’s most notable form of personalisation is its signature butler service for every guest. Chief Butler Dorothy Patai currently manages a team of 30 butlers for the property.

“We are able to be there and fulfill the needs of our guests. Some of the hotels may not be able to do so because of their size. It’s not anything to do with whether it is a well-run hotel or not, it’s just because of our size that we are able to do it,” said Flint.

In terms of event spaces, the ballroom at St. Regis is located at the adjacent China Resources Building. 

On the impending opening of Rosewood Hong Kong, Flint believes that the location of Rosewood, which is on the Kowloon island, compared to St. Regis on Hong Kong island, may help to minimise competition for corporate clients. Furthermore, venues on Hong Kong island are usually the preferred choice of planners.

“I think competition is always healthy, you step up your game because of that,” said Flint. “I think the demand in Hong Kong is so good that it can afford two new players, we think it is a good thing,” said Flint.

Source:
CEI

Related Articles

Just Published

6 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

6 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

7 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

7 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time