Campaign India Team
Apr 28, 2020

Cadbury celebrates sweet moments during the lockdown in India

Watch the film conceptualised by Ogilvy here.

Mondelez has released a film conceptualised by Ogilvy through which it wants to thank people for staying home.  

The film brings back Cadbury Dairy Milk's 'kuch khaas hai' soundtrack as it shows people celebrate moments at home during the lockdown. These range from a girl graduating, a baby's first birthday, a 50th anniversary and more.   

Sukesh Nayak, CCO, Ogilvy India, said, “We are locked in but our spirit is not. Humbled and moved by the stories of people finding innovative ways of celebrating their special moments, even when apart. This is our salute to them for not letting anything pull them down.”  

CREDITS  

Client: Mondelez India
Agency: Ogilvy India
Production House: Fusion Films
Director: Prasad Naik 

 

Source:
Campaign India
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