Mondelez has released a film conceptualised by Ogilvy through which it wants to thank people for staying home.
The film brings back Cadbury Dairy Milk's 'kuch khaas hai' soundtrack as it shows people celebrate moments at home during the lockdown. These range from a girl graduating, a baby's first birthday, a 50th anniversary and more.
Sukesh Nayak, CCO, Ogilvy India, said, “We are locked in but our spirit is not. Humbled and moved by the stories of people finding innovative ways of celebrating their special moments, even when apart. This is our salute to them for not letting anything pull them down.”
Client: Mondelez India
Agency: Ogilvy India
Production House: Fusion Films
Director: Prasad Naik