Ad Nut
Oct 18, 2016

Boy ain't afraid of no ghost, thanks to an awesome customer-service rep

From the US: Home-security company ADT animated an adorable customer-service call.

Desperate mom calls ADT, her home-security company. Asks a customer-service rep to tell her frightened 9-year-old that the house has ghost-detection technology and is free of ghosts. Rep plays along. Mom and child get some sleep (presumably). ADT and SapientNitro turn the call into a cute, humanising ad for the brand.

Ad Nut has always preferred to tell kids the truth about ghosts (that they absolutely do not exist), but also understands how a fairly innocent lie can sometimes be a smart parenting strategy.

Thanks to the ad nuts at Campaign US, who covered this work first and have some more details.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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