Desperate mom calls ADT, her home-security company. Asks a customer-service rep to tell her frightened 9-year-old that the house has ghost-detection technology and is free of ghosts. Rep plays along. Mom and child get some sleep (presumably). ADT and SapientNitro turn the call into a cute, humanising ad for the brand.
Ad Nut has always preferred to tell kids the truth about ghosts (that they absolutely do not exist), but also understands how a fairly innocent lie can sometimes be a smart parenting strategy.
Thanks to the ad nuts at Campaign US, who covered this work first and have some more details.
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