Mullen Lintas created this ad for the cruiser bike brand Bajaj Avenger to encourage women to 'Ride Your Independence', tying in with the 70th anniversary of India's independence on 15 August.
In four days, it has been viewed 5 million times on Facebook, with over 165,000 'likes' and counting. Something in the music, the message, the pretty-model-riding-motorbike scenario is obviously likeable.
But I can't stop feeling that the ad shares...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events