Client: Audi Hong Kong
Agencies: Tai Ping Advertising (TVC), Isobar (digital), MediaCom (media)
Market: Hong Kong
Campaign scope: TVC, outdoor, website (English / Chinese)
Press release quote: "The values of forward thinking and relentlessness, found at the heart of Audi’s philosophy are also central to the mantra of many Hongkongers."
Comments: The cars look great against the glamour shots of the city, and the outdoor ads (below) are fun. We also liked the moment in the TVC where the lights of the city flicker on after the car's LED headlights. But overall this is too safe to be terribly interesting. When a brand is doing as well as Audi, however, perhaps showing the product in a local setting and flattering the potential customer over a swelling soundtrack is enough.
Previously: The brand launched a Hong Kong-specific version of its magazine app last week. Earlier this year, we reported on the local launch of Audi's premium models.
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