Matthew Miller
Oct 27, 2014

Audi launches made-in-Hong-Kong campaign

HONG KONG - Audi Hong Kong, through Tai Ping Advertising, has launched its first locally produced TVC as part of a larger campaign to demonstrate the brand's progressive nature.

Client: Audi Hong Kong

Agencies: Tai Ping Advertising (TVC), Isobar (digital), MediaCom (media)

Market: Hong Kong

Campaign scope: TVC, outdoor, website (English / Chinese)

Press release quote: "The values of forward thinking and relentlessness, found at the heart of Audi’s philosophy are also central to the mantra of many Hongkongers."

Comments: The cars look great against the glamour shots of the city, and the outdoor ads (below) are fun. We also liked the moment in the TVC where the lights of the city flicker on after the car's LED headlights. But overall this is too safe to be terribly interesting. When a brand is doing as well as Audi, however, perhaps showing the product in a local setting and flattering the potential customer over a swelling soundtrack is enough.

Previously: The brand launched a Hong Kong-specific version of its magazine app last week. Earlier this year, we reported on the local launch of Audi's premium models.




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