Ad Nut
Mar 2, 2017

Adults lose their minds over marshmallow treats

Watch these parents have conniptions after their kids eat all the Peeps.

Peeps, if you're lucky enough to be unaware, are marshmallow-based confections that come in brightly coloured, weirdly textured animal shapes, like bunnies and baby chickens. They're barely edible, honestly. Nonetheless, they're inexplicably popular around Easter time. 

In this table-turning ad, parents stomp their feet, throw things and blow raspberries after discovering that the Peeps are all gone. Unrealistic? Yes. Entertaining? Definitely.

As the ad nuts at Campaign US report:

The ad is part of a new campaign called "Crying Shame," created by creative agency Terri & Sandy, for the brand’s latest confectionary sweet called Peeps Delights. The digital ad will be broken up into a series of web videos and GIFs, and will run on Facebook, Instagram and the Food Network’s digital channel beginning on March 6. Mock letters from kids to their parents apologizing for eating their Peeps will also run on social channels.

You won't catch Ad Nut throwing a hissy fit over Peeps. You're welcome to have them all. Touch the chocolate-covered peanuts, however, and there's going to be trouble.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Topics

Related Articles

Just Published

8 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

8 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

8 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

8 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.