Adults lose their minds over marshmallow treats

Peeps, if you're lucky enough to be unaware, are marshmallow-based confections that come in brightly coloured, weirdly textured animal shapes, like bunnies and baby chickens. They're barely edible, honestly. Nonetheless, they're inexplicably popular around Easter time. 

In this table-turning ad, parents stomp their feet, throw things and blow raspberries after discovering that the Peeps are all gone. Unrealistic? Yes. Entertaining? Definitely.

As the ad nuts at Campaign US report:

The ad is part of a new campaign called "Crying Shame," created by creative agency Terri & Sandy, for the brand’s latest confectionary sweet called Peeps Delights. The digital ad will be broken up into a series of web videos and GIFs, and will run on Facebook, Instagram and the Food Network’s digital channel beginning on March 6. Mock letters from kids to their parents apologizing for eating their Peeps will also run on social channels.

You won't catch Ad Nut throwing a hissy fit over Peeps. You're welcome to have them all. Touch the chocolate-covered peanuts, however, and there's going to be trouble.

Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you. Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East