The campaign stars skateboarders Leticia Bufoni and Dashawn Jordan.
Agency pros discuss how brands should pivot their strategies without fans in the stands.
The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.
The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.
Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.
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