Tokyo 2020
An archive of content relating marketing strategies surrounding the 2020 Olympics in Tokyo.
Allianz supports Olympic athletes’ mental health with dog squad
The campaign stars skateboarders Leticia Bufoni and Dashawn Jordan.
What does Tokyo banning spectators from the Olympic Games mean for advertisers?
Agency pros discuss how brands should pivot their strategies without fans in the stands.
How a Japanese diplomat found a niche in London’s PR scene
The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.
CastingAsia launches Tokyo influencer network
The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.
How to buy programmatic in Japan?
With Tokyo 2020 just around the corner, how should advertisers make the most of their programmatic buck in Japan's unique digital landscape?
Making Japan work better for workers, and brands
Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.
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