Tokyo 2020

An archive of content relating marketing strategies surrounding the 2020 Olympics in Tokyo.

Dec 3, 2019

How a Japanese diplomat found a niche in London’s PR scene

The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.

Nov 20, 2019

CastingAsia launches Tokyo influencer network

The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.

Aug 28, 2019

Making Japan work better for workers, and brands

Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.

Jul 29, 2019

'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects

One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.

Jul 24, 2019

Our five favourite Olympic ad campaigns of all time

Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.