Barry Lustig
Aug 28, 2019

Making Japan work better for workers, and brands

Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.

Robert Feldman: “My sense is that the young generation is very talented. They don’t believe that the lifetime employment system is a good idea.”

Robert Feldman is one of the best-known economists and social commentators in Japan. He has been advising the most senior members of Japanese industry and government for decades as Morgan Stanley Japan’s chief economist. Currently, he is senior advisor to Morgan Stanley MUFG. 

Japan has become a higher priority for foreign brands and agencies alike as the tourism industry here blooms and the Summer Olympics come to Tokyo in 2020. Yet success in...

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