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The real meaning of a ‘new Dentsu’
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Jan 23, 2018

The real meaning of a ‘new Dentsu’

The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.

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Tokyo 2020: Partners face uphill climb to recoup value
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Apr 11, 2017

Tokyo 2020: Partners face uphill climb to recoup value

Olympics sponsorship is a notorious gamble, but Redmandarin CEO Shaun Whatling argues the Tokyo Games bring unique challenges.

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