Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.
Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.
"With the past behind us, what's likely to play out in the decade ahead?"
Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.
Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.
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