Looking back on the 2010s in APAC adland

As 2020 dawns, this series looks at how the industry has changed over the last 10 years.

Jan 2, 2020

The decade that was: What has changed and what hasn’t for APAC adland

Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.

Dec 23, 2019

How brand in-house marketing teams in Asia have changed this decade

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

Dec 23, 2019

Best brand designs of the past decade, according to experts

Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.

Dec 23, 2019

The decade with no name held some surprises

"With the past behind us, what's likely to play out in the decade ahead?"

Dec 20, 2019

Six brands that won the 2010s

Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.

Dec 18, 2019

How a media planner's job has changed in a decade

Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.