Looking back on the 2010s in APAC adland

As 2020 dawns, this series looks at how the industry has changed over the last 10 years.

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The decade that was: What has changed and what hasn’t for APAC adland
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Jan 2, 2020

The decade that was: What has changed and what hasn’t for APAC adland

Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.

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How brand in-house marketing teams in Asia have changed this decade
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Dec 23, 2019

How brand in-house marketing teams in Asia have changed this decade

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

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Best brand designs of the past decade, according to experts
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Dec 23, 2019

Best brand designs of the past decade, according to experts

Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.

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The decade with no name held some surprises
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Dec 23, 2019

The decade with no name held some surprises

"With the past behind us, what's likely to play out in the decade ahead?"

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Six brands that won the 2010s
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Dec 20, 2019

Six brands that won the 2010s

Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.

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How a media planner's job has changed in a decade
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Dec 18, 2019

How a media planner's job has changed in a decade

Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.

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