by Brian Wieser | Campaign Asia

Brian Wieser

Aug 3, 2021

What Scarlett Johansson's lawsuit against Disney ...

Stronger streaming services means less TV consumption of ad-supported content, so marketers must build alternative strategies, Group M's Brian Wieser says.

Olympics postponed, but opportunities for marketers wide open

Marketing

Mar 26, 2020

Brian Wieser

Olympics postponed, but opportunities for marketers ...

"On its face, there are no direct substitutes for the Olympics; however..."

The decade with no name held some surprises

Advertising

Dec 23, 2019

Brian Wieser

The decade with no name held some surprises

"With the past behind us, what's likely to play out in the decade ahead?"

Agencies are proving resilient and growth will accelerate

Advertising

Oct 28, 2019

Brian Wieser

Agencies are proving resilient and growth will ...

The opportunities available to agencies and their entrepreneurial spirit in seizing them should not be underestimated, argues GroupM's global president of business intelligence.