Creation Stories: Insights from the origins of recent and great APAC marketing work

In Creation Stories, brand and agency leaders talk about how they collaborated to bring a great piece of work to life. Available in both video and podcast form, Creation Stories is presented by Campaign Asia-Pacific and hosted by Richard Bleasdale.

Sep 30, 2022

Campaign Creation Stories: How retailer Bananain used noodles as a recurring campaign theme

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

Sep 9, 2022

Campaign Creation Stories: How a virtual influencer with Down syndrome was born

Down Syndrome International (DSi) and Forsman & Bodenfors talk about the process behind an ambitious project to create a more inclusive digital environment.

Mar 18, 2022

Campaign Creation Stories: Metaverse malfunctions make a great credit-card ad

Krungsi First Choice and Leo Burnett Thailand used a 'meta' idea—an ad that shows the brand attempting to shoot an ad in the metaverse—to build affinity among a new audience. Hear the inside story of how the ad came about.

Oct 28, 2021

Campaign Creation Stories: How Pocari Sweat and Dentsu sent a heroine on a fantastic journey

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.

Jul 8, 2021

Campaign Creation Stories: How to make people 'GAF' about a loyalty program

The 'Give a Flybuys' campaign used an attitude-laced rap to give venerable Australian loyalty program Flybuys a new swagger. See the ad, then hear the inside story of its creation directly from the brand and agency partner CHE Proximity.

Jun 10, 2021

Campaign Creation Stories: An electrifying Thai zombie comedy

How Siampan Group and agency partner CJ Worx ended up deploying an army of the undead, Frankenstein's monster, and a catchy jingle to make people remember—and search for—car-battery brand Boliden.