In this episode of Creation Stories, we explore a beautifully produced and humorous campaign by Chinese retailer Goodzilla. ‘Summer of Liangpi’ is an unexpected journey in a desert where two men banter about the heat and the past—while liangpi noodles serves as a culturally relevant backdrop.
Creation Stories host Richard Bleasdale speaks to:
- Yongchao Zhang, creative director, Bananain
- Jiayi Xu, creative director, Goodzilla
Please note that this audio interview is conducted in English and Mandarin. Hesky Lu, partner at Goodzilla, translates.
Watch the campaign below:
Listen to the full podcast below:
|
About Creation Stories In Creation Stories by Campaign Asia-Pacific, a brand leader and an agency partner discuss how they collaborated to create one special ad, or an entire campaign, for markets in Asia-Pacific.
From the objectives to the brief, and from the creative inspiration to the production, Creation Stories gives you an inside look at what it takes to create excellent brand marketing. If you have comments about Creation Stories, contact us at [email protected]. |
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)