In this episode of Creation Stories, we explore a beautifully produced and humorous campaign by Chinese retailer Goodzilla. ‘Summer of Liangpi’ is an unexpected journey in a desert where two men banter about the heat and the past—while liangpi noodles serves as a culturally relevant backdrop.
Creation Stories host Richard Bleasdale speaks to:
- Yongchao Zhang, creative director, Bananain
- Jiayi Xu, creative director, Goodzilla
Please note that this audio interview is conducted in English and Mandarin. Hesky Lu, partner at Goodzilla, translates.
Watch the campaign below:
Listen to the full podcast below:
About Creation Stories
In Creation Stories by Campaign Asia-Pacific, a brand leader and an agency partner discuss how they collaborated to create one special ad, or an entire campaign, for markets in Asia-Pacific.
From the objectives to the brief, and from the creative inspiration to the production, Creation Stories gives you an inside look at what it takes to create excellent brand marketing.
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