Toyota still outpaces German luxury car brands, while Honda and Yamaha are top in motorcycles. But Indian and Chinese auto brands are edging up.
Dentsu and Hakuhodo are among the major Japanese companies stepping up their presence at the festival this year.
The motorcycle division of the Japanese multinational named Spectrum Y&R as its agency of record.
Honda and Yamaha are spending aggressively to maintain their dominance of the motorcycle category.
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