The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
The Publicis agency takes over the account from Mindshare.
The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.
And this trying-too-hard Volvo video is as bad as, well, a Dolph Lundgren movie.
A recent campaign prompts questions around the role of 'foreigners'.
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