Apr 16, 2021
In pictures: Volvo pop-up stores in China go pretty in pink
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
Jun 23, 2020
Volvo appoints Spark Foundry China for traditional media business
The Publicis agency takes over the account from Mindshare.
Apr 29, 2019
Volvo videos for Malaysia have 'hidden' test-drive codes
The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.
Oct 25, 2018
Dolph Lundgren, you're no Jean Claude van Damme
And this trying-too-hard Volvo video is as bad as, well, a Dolph Lundgren movie.
Aug 31, 2018
For Auditoire, experience matters in APAC
The global experiential events agency is drawing on lessons learned from 12 years in China and incorporating creative technology as it extends its reach across Asia.
Mar 9, 2017
The inexact science of foreigners in Japanese advertising
A recent campaign prompts questions around the role of 'foreigners'.
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