Carol Huang
Jun 23, 2020

Volvo appoints Spark Foundry China for traditional media business

The Publicis agency takes over the account from Mindshare.

Volvo appoints Spark Foundry China for traditional media business

Volvo has appointed Spark Foundry as its new traditional media planning and buying agency in China, following a competitive pitch including the incumbent agency, Mindshare.

The scope of this win covers all traditional media business including TV, print, radio and out-of-home. It is a one-year retainer contract, officially startig on July 1.

Spark Foundry said it won the account based on rich experience in the field of automotive and luxury brands, together with its strengths in data, tools, technology and execution. The agency said it will provide an integrated solution in line with Volvo’s future development.

“We are truly honored to have been awarded," said Vivian Zhu, CEO of Spark Foundry China. "We look forward to leveraging our expertise on data, tools, and technology to drive business growth for Volvo. It is another solid demonstration of Publicis Groupe’s the ‘Power of One’ strategy.”

 

Related Articles

Just Published

8 hours ago

Reuters to provide digital journalism training in ...

Produced as part of the Facebook Journalism Project, the free course will be available first in Pakistan, Bangladesh, Thailand, Malaysia, Indonesia and Sri Lanka.

9 hours ago

Thundercat remixes classic Diet Coke jingle 'just ...

Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.

9 hours ago

WarnerMedia and Discovery join to form world’s ...

AT&T, the current owner of WarnerMedia, will be the majority shareholder.

17 hours ago

Dat Bike rides with Happiness Saigon as creative ...

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.