Volvo appoints Spark Foundry China for traditional media business

Volvo has appointed Spark Foundry as its new traditional media planning and buying agency in China, following a competitive pitch including the incumbent agency, Mindshare.

The scope of this win covers all traditional media business including TV, print, radio and out-of-home. It is a one-year retainer contract, officially startig on July 1.

Spark Foundry said it won the account based on rich experience in the field of automotive and luxury brands, together with its strengths in data, tools, technology and execution. The agency said it will provide an integrated solution in line with Volvo’s future development.

“We are truly honored to have been awarded," said Vivian Zhu, CEO of Spark Foundry China. "We look forward to leveraging our expertise on data, tools, and technology to drive business growth for Volvo. It is another solid demonstration of Publicis Groupe’s the ‘Power of One’ strategy.”