Tech that allows online shoppers to interact with a voice assistant as naturally as they would with an in-store expert is closer to reality than you might think, a voice expert from GroupM writes.
A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
More than you might think. Yet many brands continue to stay too quiet about it.
Alexa for Business Blueprints will have a knock-on effect on a company's branding.
Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.
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