Babar Khan Javed
Apr 19, 2018

Why Google's claims about audio transcription matter for marketing

Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.

A deep learning audiovisual model from Google could impact voice-search, retail and creative production.

Announced on the Research Blog, the method can, according to Google, identify audio found in a video by isolating spoken words and distinguishing between language in the foreground and background.

Applied to YouTube, the model could potentially eliminate the need for creators to manually transcribe and caption their content, a common practice for maximising...

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