Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.
Australia’s The Woolshed Co. conducted a two-year long 'social experiment' to break down the essence of what makes content viral and shareable, while also showcasing its own capabilities.
The rise of social network-enabled experiences requires new brand-thinking.
SINGAPORE – Brands in Southeast Asia created almost double the number of online video ads in the past 12 months compared to last year, but a drop in engagement has raised questions about the quality of the content.
KOREA - A marriage proposal staged on Korean Valentine's Day has earned more than 3.4 million views for 3M's Post-it note brand.
THAILAND - A video in which relentlessly friendly Thai people win over an angry, idiotic western tourist who claims to 'hate Thailand' has achieved more than 1.5 million views and worldwide media coverage.
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