We’ve been living in a social media-driven world for more than a decade, but a platform such as TikTok that completely changes the game for marketers only comes around every so often.
Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.
Australia’s The Woolshed Co. conducted a two-year long 'social experiment' to break down the essence of what makes content viral and shareable, while also showcasing its own capabilities.
The rise of social network-enabled experiences requires new brand-thinking.
SINGAPORE – Brands in Southeast Asia created almost double the number of online video ads in the past 12 months compared to last year, but a drop in engagement has raised questions about the quality of the content.
KOREA - A marriage proposal staged on Korean Valentine's Day has earned more than 3.4 million views for 3M's Post-it note brand.
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