viral

Sep 30, 2016

5 secrets of creating shareable content

Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.

Jul 14, 2016

Social 'experiment' breaks down recipe for viral videos

Australia’s The Woolshed Co. conducted a two-year long 'social experiment' to break down the essence of what makes content viral and shareable, while also showcasing its own capabilities.

Aug 31, 2015

Japan’s social space gets real

The rise of social network-enabled experiences requires new brand-thinking.

Jul 16, 2015

Online video surges in APAC but fails to engage audiences: Unruly

SINGAPORE – Brands in Southeast Asia created almost double the number of online video ads in the past 12 months compared to last year, but a drop in engagement has raised questions about the quality of the content.

Apr 28, 2015

Romantic stationery: A Post-it proposal in Korea

KOREA - A marriage proposal staged on Korean Valentine's Day has earned more than 3.4 million views for 3M's Post-it note brand.

Nov 27, 2014

Tourism authority outed as producer of 'I hate Thailand' video

THAILAND - A video in which relentlessly friendly Thai people win over an angry, idiotic western tourist who claims to 'hate Thailand' has achieved more than 1.5 million views and worldwide media coverage.