Azusa Fukai
Aug 31, 2015

Japan’s social space gets real

The rise of social network-enabled experiences requires new brand-thinking.

The rise of social network-enabled experiences requires new brand-thinking. 

Unexpectedly, digital natives appear to be falling out of love with social networks in Japan. According to a recent survey by Japan Tourism Marketing into the values of the Millennial generation, consumers in their 20s are tired of social 39 per cent of male respondents and 48 per cent of females said that they had stopped sharing information on social and now just browse what...

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