video streaming
Netflix picks Microsoft to power ad-supported tier
Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience.
Will an ad-driven model help Netflix reignite growth?
SOUNDING BOARD: Experts weigh in on how the video streamer's move to offer a cheaper advertising-driven plan may help fix its buffering business.
As subscriber numbers crater, Netflix mulls cheaper advertising-driven plans
The video streamer's recent earnings show stress of growing competition, sharing of accounts, and geopolitical tensions.
Indian media industry bodies face off against Google, government
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
Netflix hypes original shows as it braces for new competition
International markets now account for 90% of Netflix's growth as it prepares for the arrival of Disney+, Apple TV+ and others
YouTube looking into users' options to bypass ads
GLOBAL – Google’s YouTube have announced plans to offer a ‘skip button’ on advertisements in videos later this year.
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