vice

Apr 13, 2022

Virtual goods are untapped opportunity for brand growth: study

A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.

Feb 24, 2022

Viceverse opens its virtual doors inside 'the culture of the future'

Vice Media Group has launched a space where clients can experiment in the metaverse.

Feb 16, 2022

93% of APAC youth say pandemic changed their lifestyle forever

Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.

Nov 16, 2021

Consumers are growing wary of ‘purpose-washing’: Study

A survey by Razorfish and Vice Media shows that while consumers care about brand purpose, many believe brands do not deliver on commitments.

Apr 12, 2021

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

Dec 17, 2020

Vice's Virtue agency pursues more 'culturally rich' work by combining APAC and MEA regions

EXCLUSIVE: Virtue has reorganised its business into 'mega regions'—combining APAC with MEA and North America with LATAM—a move it believes will lead to more "culturally rich" work for brands.