A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.
Vice Media Group has launched a space where clients can experiment in the metaverse.
Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.
A survey by Razorfish and Vice Media shows that while consumers care about brand purpose, many believe brands do not deliver on commitments.
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
EXCLUSIVE: Virtue has reorganised its business into 'mega regions'—combining APAC with MEA and North America with LATAM—a move it believes will lead to more "culturally rich" work for brands.
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