EXCLUSIVE: Virtue has reorganised its business into 'mega regions'—combining APAC with MEA and North America with LATAM—a move it believes will lead to more "culturally rich" work for brands.
She is tasked with uniting Vice portfolio and teams across marketing, branding and communications.
Young people in APAC are leaning on humour and inspirational stories to get them through the pandemic, but are less trusting than their counterparts in other regions that everyone is doing their part.
The agency has picked up 45 new clients around the world in the past year.
Vice Media hires drag queen Genie to lead creative in Asia-Pacific.
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
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