UX and digital design have come to play a key role in helping us stay connected and feel less isolated, says Tencent's executive creative director.
Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.
As customer-centric design becomes more popular more companies are realizing its importance. But most seem to see it just another pretty face.
TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.
Business leaders increasingly understand that direct experience of a brand is what really counts. Yet relatively few are delivering.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins