AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.
CAMPAIGN CONNECT: Digital, performance marketing and ecommerce expected to see sharp uptake as companies focus on dealing with brands and consumers in flux
The industry veteran has been at MullenLowe Group since 2014.
BBDO's former Indonesia CEO Vaishali Sarkar steps into the role as Marianne Admardatine will take on a new role in WPP.
Annette Male tells Campaign Asia-Pacific how the new agency wants to redress the balance between creativity and tech, and why talent is central to her leadership strategy.
Eight regional leaders announced in addition to Justin Peyton.
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