Staff Reporters
Dec 11, 2019

Wunderman Thompson replaces Indonesia CEO

BBDO's former Indonesia CEO Vaishali Sarkar steps into the role as Marianne Admardatine will take on a new role in WPP.

L-R: Vaishali Sarkar, Marianne Admardatine
L-R: Vaishali Sarkar, Marianne Admardatine

Wunderman Thompson is making a switch in Indonesia, bringing in Vaishali Sarkar to be its new CEO in the key Southeast Asian market.

Sarkar was previously the CEO of BBDO Indonesia before taking a gap year in 2019. She has been working in the industry for many years at Ogilvy including 16 years in India and 13 years in Indonesia with local and global clients. 

“Vaishali is a proven leader with a track record of building strong long-term relationships and helping clients grow. Her intimate knowledge of Indonesia and her experience in working with global and local brands makes her the perfect candidate as CEO," said Annette Male, CEO of Wunderman Thompson APAC in a release.

“Indonesia is a diverse country on the cusp of change, and Wunderman Thompson is geared up to manage this important transition with a future-fit approach. I am looking forward to leading Wunderman Thompson Indonesia on this exciting journey," Sarkar added. 

Marianne Admardatine joined JWT Indonesia in 2017 as CEO from Ogilvy where she had been named chief growth officer earlier that year, the same year she was featured in Campaign's Women to Watch list.

After the merger of Wunderman and J Walter Thompson globally, Marianne was elevated to the role of CEO of Wunderman Thompson Indonesia, leading the newly merged agency through its integration and growth.

“I am very proud of what Wunderman Thompson Indonesia has become, and very thankful towards our management, our teams, and our clients on what we have managed to achieve so far. I am wishing Vaishali and Wunderman Thompson Indonesia all the best,” Admardatine stated in a release.

Campaign has asked the agency for clarification around Admardatine's future role.  

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