This new TVC by Ogilvy is said to ‘break ad stereotypes’. Ad Nut may or may not agree.
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.
International Women's Day effort uses talented employees to put a positive spin on negative stereotypes.
Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019
Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.
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