stereotypes
How can marketers make better Ramadan ads?
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
The great sacrifice: Why are women made to choose between family and career in ads?
Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.
Banyan Tree challenges female clichés in photo-series
International Women's Day effort uses talented employees to put a positive spin on negative stereotypes.
Diageo's India CMO on avoiding 'falling into the stereotyping trap'
Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019
Asia, it's time to move on from lazy stereotypes: Cheil
Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.
“We’re missing half the world’s POV by not quoting women”
Panellists at Women Leading Change explored why publishers have just as important a role in promoting diversity as advertisers.
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