Staff Reporters
Mar 4, 2020

Banyan Tree challenges female clichés in photo-series

International Women's Day effort uses talented employees to put a positive spin on negative stereotypes.

Renu Homsombat, corporate ...
Nopparat Aumpa (Kai), ...
Rosalynn Tay, senior VP, ...
Duangjai Pattama (Kung), ...
Ho Renyung
Vice President ...
Khun Vorashtanan (Maew), ...

Banyan Tree Hotels & Resorts has launched a new photo-series for International Women's Day celebrating the achievements of female staff members that challenges female stereotypes.

The campaign is featured on Banyan Tree’s social channels and shines the spotlight on six women in the company who followed their passions and are proud achievers in their fields:

  • Renu Homsombat, corporate chef
  • Nopparat Aumpa (Kai), general manager of Banyan Tree Bangkok
  • Rosalynn Tay, senior vice president of growth and demand
  • Duangjai Pattama (Kung),assistant manager of Banyan Tree Club
  • Ho Renyung, vice president of Brand HQ
  • Khun Vorashtanan (Maew), senior material purchasing manager

Banyan Tree will also be holding a social media contest on March 8th combining a celebration of empowering women with a resort vacation contest. From 8 – 15 March, people who like the contest post on Banyan Trees Instagram page and tag the woman who inspires them in the comments section will be entered to win an exclusive 2-night stay at select Banyan Tree Group properties. 

“The diversity of experiences and ideas is core to what makes Banyan Tree thrive," said Ho Renyung, vice president of Bayan Tree's brand HQ. "We recognise that this is an ongoing effort and are committed to continually taking conscious steps to ensure that all women are treated equally and empowered to pursue their passions. This is part of our broader commitment to inclusion across our organisation to embrace the diversity of our employees, partners and customers.” 

Related Articles

Just Published

6 hours ago

No lights, cameras, or action: How adland is ...

COVID-19's waves of disruption have torn through the business of ad production, upending plans and leaving agencies and production houses to pick up the pieces. We look at coping mechanisms for the current situation, as well as potential long-lasting impacts.

6 hours ago

'In a crisis, PR is the most critical need'

As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.

7 hours ago

Lessons from a lockdown (beyond getting out of your ...

TBWA's APAC president highlights six pieces of advice gleaned from the last several weeks—with help from Alex Ferguson, Yoda, Eeyore, John Maynard Keynes, and others.

9 hours ago

Brand-side reactions to the coronavirus crisis in Asia

From aid to advice to product impact, read our compilation of what CMOs and brands are saying and doing to help employees, customers and the public.