softbank

Jul 30, 2019

Grab unveils huge Indonesia play with US$2b from SoftBank

Investment includes a new second headquarters in Jakarta.

Nov 1, 2018

New Zealand police force kills (in the comedic sense)

Real members of the force answer recruitment FAQs in video that's funnier than many supposedly funny TV shows starring professional comedic actors.

Oct 31, 2018

SoftBank and the art of the random crossover

Already having found success with a long-running Hercule Poirot-style murder mystery featuring a star-studded canine and human cast, the brand is now borrowing from a popular campaign for an eyeglasses brand.

Jun 29, 2018

A tribute to SoftBank's original Otosan

The most iconic dog in the history of Japanese TVCs may be gone, but his legacy lives on.

Jun 25, 2018

Across Asia, loyalty to local brands is not automatic, must be earned

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

Jul 10, 2017

Why Japan needs strategic communications when buying foreign assets

Japanese corporations have a compelling opportunity to take a proactive approach to cross-border M&A in 2017, says Kyota Narimatsu of Finsbury.