Across Asia, loyalty to local brands is not automatic, must be earned

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

In our Asia’s Top 1000 Brands research, we asked consumers which brands they deem to be the strongest local brand in their country of residence.

When it comes to the top local brands from the 14 countries covered in this survey, the answers are as varied as the economies, cultures and aspirations that make up the emerging economies in Southeast Asia and India along with the more developed markets in North Asia and Australasia.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'
Premium
32 minutes ago

Buhlmann on leaving DAN: 'I'm proud we were able to ...

He remains bullish about the 'robust' agency model.

Premium
Dentsu reports revenue growth at home and abroad
Premium
16 hours ago

Dentsu reports revenue growth at home and abroad

However, the company reports declines in underlying profit, citing investments in work reforms and global systems.

Premium
Jerry Buhlmann to step down as Dentsu Aegis Network CEO
Premium
16 hours ago

Jerry Buhlmann to step down as Dentsu Aegis Network CEO

Tim Andree will take on the role in addition to his current duties.

Premium
Golin sets up affiliate office in Malaysia
Premium
20 hours ago

Golin sets up affiliate office in Malaysia

Rantau Golin joins the Singapore and Indonesia offices to form a Southeast Asia Golin network.