Across Asia, loyalty to local brands is not automatic, must be earned

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

In our Asia’s Top 1000 Brands research, we asked consumers which brands they deem to be the strongest local brand in their country of residence.

When it comes to the top local brands from the 14 countries covered in this survey, the answers are as varied as the economies, cultures and aspirations that make up the emerging economies in Southeast Asia and India along with the more developed markets in North Asia and Australasia.

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