Ad Nut
Nov 1, 2018

New Zealand police force kills (in the comedic sense)

Real members of the force answer recruitment FAQs in video that's funnier than many supposedly funny TV shows starring professional comedic actors.

The New Zealand Police force, working with Ogilvy, has released a worthy followup to last year's ambitiously but not inaccurately titled 'World's most entertaining recruitment video", which Ad Nut adored. That work made Campaign Asia-Pacific's top 10 list for 2017 and won silver and bronze at Cannes Lions, as well as a wood pencil at D&AD.

Teaming up once again with Sweetshop director Damien Shatford, the force has turned in a very enjoyable three-minute film that delivers some solid laughs while answering legit questions that potential recruits often ask officers.

'Breaking news' features more than 70 real officers and police staff, plus police dog* Jango and police horse Mia. Shatford must be some kind of genius in coaching performance, because it's not easy to make non-actors (human or animal) come across as this funny. 

Like the earlier effort, the video also underscores the force's laudable commitment to gender and cultural diversity, as well as service to its community. 

However, as a sceptical creature who does not believe in ghosts or psychics or other 'woo', Ad Nut is not so thrilled to find out that the NZ police force has a "paranormal division", even if this alien-sheep-aduction scene is amusing.

*Ad Nut has magnanimously refrained from referring to Jango as a murderous beast, figuring that any canine with that much training would be able to control its impulse to rend innocent woodland creatures into bloody shreds. 


Client: New Zealand Police
Deputy Chief Executive, People & Capability: Kaye Ryan
Acting Deputy Chief Executive: Public Affairs: Jane Archibald
National Manager, Marketing & Communications: Paul Halford
Senior Marketing Advisor: Helen Flannery
Senior Social Media Advisor: Jess Bovey
Acting Māori Strategic Advisor, MPES: Mere Wilson Tuala-Fata

Agency: Ogilvy, New Zealand
Chief Creative Officer: Regan Grafton
Executive Creative Director: Lisa Fedyszyn
Executive Creative Director: Jonathan McMahon
Senior Creative: Cece Chu
Design Director: Danny Carlsen
Head of design: Nathan Chambers
Photographer: Jamie Wright
Photographer: Luke Harvey
Head of Operations: Siobhan Burke
Agency Film Producer: Matt McPhaill
Planning Director: Ben Fielding
Executive Director: Wendy Schrijvers
Project Director: Joel Walden
Project Director: Kimberley Clark
Head of Media: Rachel Anderson-Cormack
Group Media Director: Gerard Duignan
Digital Media Manager: Nick Pickering
Business Director, Tātou: Jerome Mika
Head of Digital: Clare Warne
UX Designer: Kieran Savage
Head of Technology: Greg Rogan
Senior Developer: Joseph Lewis
Production Company: Sweetshop
Director: Damien Shatford
Managing Director: Fiona King
Executive Producer: Ben Dailey
DOP: Marty Williams
Head of Post Production: Martin Spencer
Senior Editor: Ben Marshall
Colourist: Dave Gibson
VFX: Gonzalo Deza
Sound: Liquid Studios
Executive Producer: Tamara O'Neill
Head Composer: Peter van der Fluit
Senior Sound Engineer: Craig Matuschka

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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